The Founder
Peter Paterno
I'm a software engineer who likes to build tools to solve real business problems. As a customer I got very frustrated that I didn't know how much a fence I wanted would cost, so I built fencebuildr.com
Homeowners draw their fence on their property map, pick their style, and get a budget estimate — before you ever pick up the phone. You get a pre-qualified lead with the layout and footage already done.
Once you see it, you'll get it instantly. This is what your leads look like with Fencebuildr.
Simple enough to explain to a customer on the phone. Powerful enough to change how you do business.
The customer opens your link — from Google, a QR code, wherever — and traces their fence line directly on an aerial map of their own property. Gates, corners, length — captured automatically.
No instructions neededBased on your catalog, the tool calculates footage, lets them pick fence type, height, style, and color, and gives them a realistic budget range — not a firm bid, just enough to qualify their intent and set expectations.
Budget range, not a firm bidYou get a lead with the layout already drawn, footage estimated, style selected, and contact info captured. You know what the job is before you make the first call. No guesswork. No cold calls.
Ready to closeA generic contact form tells you nothing. A Fencebuildr lead tells you almost everything. That's the difference between chasing a job and closing one.
Fencebuildr is a link. Drop it anywhere. It takes one button on your existing site to add a full estimating tool — no developers, no plugins, no headaches.
Drag the sliders. Watch what Fencebuildr puts back in your pocket.
Industry averages: residential fence install ~$4,500–$6,000 · profit margin ~35–42% · typical close rate 25–45%
Fencebuildr cost used in ROI: $99/month ($1,188/year)
A couple of fence panels costs more than a month of Fencebuildr. One closed job from the platform pays for years of the subscription. We priced it this way on purpose — because we want this to be the easiest yes you make all year.
I'm a software engineer who likes to build tools to solve real business problems. As a customer I got very frustrated that I didn't know how much a fence I wanted would cost, so I built fencebuildr.com
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